Charcoal Donuts

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Dunkin Donuts Thailand have received many criticisms all over the world when they launched their charcoal donuts.  Although its CEO denied the campaign to be racist, many people think it was.  Ignoring all the controversies, they went on with their campaign and I must say it did very well!

image via http://www.adweek.com/

Like many Asian countries, Thailand has this culture of perceiving white as beautiful but the people thought that these black donuts look inviting enough and Dunkin Donuts Thailand have seen breakthrough in their sales when these intriguing donuts were displayed on the stands.

Before leaving Thailand, our friends came to visit us at the house and brought us a box of these black beauties!

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I loved them all! My conclusion? Black is beautiful and yummy too!

13 thoughts on “Charcoal Donuts

  1. Mecheel

    Indeed sis, Black is beautiful. But just for laughs Black is Beautiful, but too much Black is Charcoal. =) This is how I remember my high school classmate told me, well, I am not a racist too.. I love White and Black People. And wow! I wonder when will these donuts be available in the Philippines? I would love to try them.

    Reply
  2. Ria C

    I think DD have done the ad in a tasteful way, at least its how I perceived it unlike other ads in the US which are outright racist.

    I havent seen those donuts here in Dubai so I guess I wont be able to taste those intriguing and yet delectable looking desserts!

    Reply
  3. Nova S

    now im very intrigued with this, although we only have one branch that i know off, i do hope they that campaign here so i could go and get me a taste, they look good too.

    Reply
  4. juliana

    I havent been to a DD here in New York for quite sometime. But if I ever run into one of these black beauties, I would surely buy them. Anything with chocolate is a sure magnet for me :-)

    Reply
  5. Cherry

    i have to agree that black is beautiful! i have dark skin and proud of wearing it everyday. :)

    would love to try the black donuts! looks yummy indeed.

    Reply
  6. Anna

    Looks interesting, would want to grab a bite for this charcoal donuts. Ive seen DD outlets in Bangkok and I can say theyre very creative there, I saw a lot of DD variants which are different from here, colors and flavors are unique and interesting.

    Reply

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